When was the last time you were sold something? I don’t mean when you bought something; I mean when a salesperson convinced you to buy a product or service they were selling.
If you’re anything like me, you probably can’t remember. The traditional job of the digger salesman – knocking on (or kicking down) doors has seemingly given way to customers doing the donkey work through online research and exhibition attendance. In some instances, this leaves salesmen as little more than order processors.
In this exclusive video, Diggers and Dozers’ editor Mark Anthony bemoans the passing of this lost art: