JCB has its sights set on a new market after launching a range of branded prescription safety glasses with leading high street retailer Specsavers.

JCB already licences around 50 leading companies which sell millions of products from batteries, tools and toys bearing the JCB name each year. Now the company has teamed up with Specsavers Corporate Eyecare to launch the safety eye wear – with great success.

“The reaction to the launch has been fantastic with thousands of pairs of the JCB safety glasses sold already,” says Senior JCB Licensing Manager Paul Tudor. “We worked very closely with Specsavers on the designs and we are delighted with the results.”

A total of 20 JCB frames are being made available in men’s, women’s and unisex designs under the licensing agreement between the two companies. They are available from Specsavers’ UK stores with metal and polycarbonate frames with a wide choice of lenses suitable for a range of industrial settings. They come complete with side shields bearing the famous JCB logo. By the end of the year all 1,700-plus Specsavers stores globally will offer the JCB range.

“We have subjected more than 440 pairs of prescription safety glasses to extremely rigorous tests,” says
Specsavers Corporate Eyecare Director of Strategic Alliances Jim Lythgow. “As you would expect from Specsavers and JCB, these glasses are tough!”