JCB is today celebrating a major milestone in its long record of innovative machine design – the 40th anniversary of the Loadall telescopic handler. adidas pas cher First launched on October 20th 1977 the machine mechanised lifting and loading tasks on building sites more usually carried out by a small team of men. chaussures running nike nike air max 2013 The potential for the Loadall in agriculture was also quickly harnessed and it went on to revolutionise materials handling tasks on farms, stacking bales, loading muck and shovelling grain, replacing rudimentary tractor mounted hydraulic loaders. adidas yeezy JCB has sold more than 220,000 Loadalls to date, generating more than £7 billion in sales – £4.5 billion of which has been from exports. air jordan 11 Today daily output of JCB telehandlers at the World HQ in Staffordshire is currently at its highest level since the launch, with the number of machines built expected to increase by 25% by the end of the year compared to 2016. Such is the success of the product that one Loadall rolls off JCB’s Rocester production line every six minutes. adidas gazelle The business making the machines today employs more than 1,200 people. adidas superstar soldes “When we launched the Loadall in 1977, we sold just 64 machines that year but we were very confident that the telescopic handler would grow in popularity simply because it made jobs so much easier on construction sites and on farms,” says JCB Chairman Lord Bamford. “The concept soon took off and the faith we put in the telescopic handler four decades ago has been repaid. It’s wonderful to celebrate 40 years of success of the Loadall with production hitting historic levels. “I’d like to congratulate everyone around the world who has contributed to this success over the past 40 years. nike air max 97 We must now look forward to the next 40 years and build on what has been achieved so far.” Eddie Finney, 59, of Rocester, is a Team Leader in Loadall. He said: “I started my JCB career in 1976 in the machine shop but the following year I transferred and started working on the Loadall assembly line,” says Eddie Finney, 59, of Rocester, is a Team Leader in Loadall. asics nimbus nike air max 90 femme asics duomax “At the time there were only four Loadalls coming off the line every day. adidas messi 2017 I can’t believe the volume we have now achieved 40 years later.” “I joined JCB in 1978, working on a gas cutter for several types of machine,” Kevin Holley, 60, of Uttoxeter, works in the Loadall Fabrication Shop on a laser machine. “I then became a gas profile cutter for the Loadall division. At that time, with only four a day coming off the line, Loadall was thought to be the poor relation because it wasn’t as busy as backhoe. nike sb But I could see the potential straight away. It did amazing things and nobody else had anything like it.” “I have been on general manufacturing maintenance for most of my career but I was responsible for shot blasting and painting on the Loadall assembly line in the 1980s,” says Keith Weston, 61, of Marston Montgomery, near Rocester, has worked in Maintenance at JCB since 1973. “In the early days I never realised Loadall would reach the volume of sales that it has. I have been proud to work on it.” It took almost 30 years for JCB to sell the first 100,000 Loadalls but it took less than 10 years for the next 100,000 to be sold – testament to the growing importance of the product and JCB’s strength in this sector. nike air max bw JCB is World Number One for telescopic handlers with more than one in every three sold being a JCB. The public launch of the JCB Loadall on October 20th 1977 was promoted under the banner of ‘Obsolescence Day is Coming’ as an indication that the new machine, with its ability to reach forwards and upwards, would render the masted forklift obsolete.