CEA gears up for bauma China


The Construction Equipment Association has organised a ‘high impact’ UK Pavilion at the forthcoming bauma China construction machinery, vehicles and equipment exhibition which takes place in Shanghai China from 25th – 28th November this year. The dedicated Pavilion is expecting to feature more than 20 UK exhibitors comprising construction companies and industry suppliers from the UK.

Now in its seventh year, bauma China attracts 2,718 exhibitors from 38 countries and around 180,000 trade visitors from 141 countries. According to bauma China, 93 percent of all visitors there are decision-makers who are looking specifically for new solutions: CEOs, managers, investors and buyers from around the world—and of course from Asia’s major growth markets in particular – making it an excellent prospect for UK exhibitors to get in front of potential new customers and ‘fly the flag’ for Britain.

“It’s great that we are able to help so many UK companies at our overseas exhibitions. Even better that we can do it with the support of UK Trade & Investment (UKTI) Some of the Pavilion exhibitors will be pretty new to export and some old hands – that’s part of what makes the UK Pavilions a success for the exhibitors – everyone is willing to share experiences, export tips and contacts and lend each other a hand where needed,” says Joanna Oliver MBE, director of Global Programmes at the CEA. “bauma China is the leading platform for tapping into this important growth market- companies that participate secure themselves the best chances for a high return on their investment and sustainable success!”

CEA member companies that have already confirmed their stand space at the forthcoming event include BSP International Foundations, KM Products Europe, Off-Highway Research, and Padley & Venables.

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