A Cat excavator is next in line to carry on the tradition of Cat equipment appearing on the big screen when it joins the team of hero robots in the highly anticipated film “TRANSFORMERS: THE LAST KNIGHT,” directed by Michael Bay opening in cinemas this month.
Audiences will spot the Cat excavator among the vehicles hiding in an auto salvage yard along with Cade Yeager (Mark Wahlberg) and a group of the heroic Autobots.
“The attributes associated with the Transformers movie franchise – strength, loyalty and protection – line up perfectly with the Caterpillar brand,” says Jessica Nunley, global marketing innovation manager for construction equipment at Caterpillar. “The Autobots take on the role of partners who help the movie’s hero rise to the challenge, and Caterpillar views our customer partnerships the same way. As we develop new products for the jobsite of the future, we’re all about transformation. We want to help our customers change the construction industry for the better.”
The Age of Smart Iron offered by Caterpillar transforms jobsites by allowing entire fleets to speak the same language and introduces machine advancements faster and more frequently than ever before.
“Through the integration of Cat Connect technologies, such as LINK, GRADE, PAYLOAD and DETECT, Caterpillar is changing the way the construction industry can increase productivity, achieve efficiency gains and protect the safety of workers on the jobsite,” says Kurt Norris, global marketing manager, Global Construction & Infrastructure division. “We have entered the Age of Smart Iron and I can think of no better way to exemplify this paradigm shift than to join forces with the iconic Transformers movie franchise in the film ‘TRANSFORMERS: THE LAST KNIGHT’.”