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Bobcat gets Versatile

Doosan Bobcat EMEA has appointed Versatile Equipment Ltd as the new Authorised Bobcat Dealer for the counties of Greater London, Essex, West Sussex, East Sussex, Kent and Surrey in the UK. Versatile Equipment replaces Bobcat of London as the exclusive Bobcat dealer in this region, which according to Bobcat accounts for around 20 percent of the total value of machinery sales in construction and related markets in the UK.  

From 1st January 2021, Versatile Equipment supersedes Bobcat of London with sole responsibility in this area for sales and service of the market-leading range of Bobcat skid-steer and compact track loaders, mini-excavators, telehandlers, compact wheel loaders, light compaction and attachments.

“We are very proud to be appointed as Bobcat’s Authorised Dealer for London and the South East. To meet customer demand, we have complemented our successful track record in the compact market, with strong investment in our facilities both at our headquarters in Borough Green near Sevenoaks in Kent, and at our partner business, Hydraulics Plant Services, in East Grinstead, close to Gatwick Airport,” says Versatile Equipment sales and marketing director, Lee Chater. “We are looking forward to a long and fruitful relationship with Bobcat, helping to significantly increase the company’s share of the construction, rental, landscaping, agriculture, industrial, recycling, waste management and other markets in London and the South East.”

As well as sales of the entire Bobcat range of machines and attachments, Versatile Equipment will be offering a full selection of genuine Bobcat accessories and parts to support both new and existing Bobcat customers in its area. This will be backed up by a stock of both brand new and second hand Bobcat machines for sale. Customers will also benefit from Versatile’s on-site service network, covering everything from emergency repairs to routine maintenance.

“With Bobcat’s new ’Next is Now’ initiative, the company’s product range offers even more opportunities in the areas of compact wheel loaders, small articulated loaders, light compaction and rotary telehandlers,” Chater concludes. “We have expanded our HQ on the Hornet Business Estate in Borough Green, with new customer reception, showroom, parts and service, warehouse, administration and sales departments for our Bobcat customers. We are also recruiting additional staff to expand our salesforce and customer support teams. We have made similar improvements at our East Grinstead location to provide an increased service for local customers in this part of our new territory.”

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