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Acquisition powers JCB forward

JCB Power Products – the power generation business of construction equipment manufacturer JCB – is capitalising on growth in the sector with the acquisition of the business and assets of Broadcrown Ltd a major UK producer of diesel generators.

JCB Power Products began offering its own generator range in 2006 to coincide with the launch of the JCB engine. Today the company announced it had acquired the business and assets of Staffordshire-based Broadcrown Ltd to strengthen and extend the range of generators it offers.

JCB Power Products Director & General Manager Jonathan Garnham said: “JCB Power Products already has an excellent generator range sold through a network of 150 dealers. This purchase offers us a fantastic opportunity to accelerate the growth of the JCB Power Products business by significantly extending the range. It also offers a great opportunity for the fuel-efficient JCB engine to power more generators.”

JCB Power Products currently offers a range of over 200 generators from 8-3300kVA, 35% of which are powered by JCB’s engines. JCB Power Products has dramatically expanded its distribution network, now selling products in all territories, apart from North America. Operating through the existing JCB construction and agricultural dealer network, JCB Power Products also has specialist dealers who have experience of larger power requirements, installations and service and support packages.

Established in 1976, Broadcrown has a 29,000 sq ft assembly and test facility at Hixon, near Stafford, a 19,000 sq ft assembly plant in Newtown, Wales and employs more than 100 people. The new business will operate under the name of JCB Broadcrown and its products will be marketed as Broadcrown. The business offers a full portfolio of products and services, providing power solutions to a diverse range of industries and sectors. The company specialises in diesel generators and power generation systems providing power from 6 kVA to 30 mVA.

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